Hobonichi is a company located in Toyko, Japan, that provides a wide variety of fun products and services, including Hobonichi Techo (planner), stationery, goods of Mother (a Nintendo video game), food, web articles, galleries, events, and more.
My responsibilities while working at Hobonichi were assisting an art director with graphic design work, working on collaborative intern projects, and editing product images.
Company
Hobonichi
Duration
2021 May-September
Roles
Graphic Design Intern
Hobonichi Techo Interactive Poster
Project Goals
The Hobonichi Techo event is an annual event of the company. My goal was to create a wall-size poster featuring their new coming-up products.
Event Theme
The event’s theme was the city of Kanda, Tokyo, where the company is located. Kanda is a retro city with a historic bakery shop and a street with old bookstores.
Solutions
My design concept was to have elements of Kanda and products in a scene with a sky background to entertain visitors. I worked with the art director to make the poster interactive by placing design elements, such as the balloon and ribbon banner, on top of the poster.
Design before print
Close-up images of the poster
